Oxford West End, Oxford
The West End of Oxford was seen as under-utilised and not felt to match Oxford’s worldwide reputation, or live up to its potential as an urban quarter of the highest quality. Its renaissance has been seen as key to the overall long-term success of the City as a whole.
The vision was for the creation of a vibrant quarter of the city centre with a mix of uses and facilities, a good network of routes and connections and a distinctive sense of place.
The challenge was to communicate the vision and development potential to local residents and stakeholders to ensure that their views would be taken into account in building the West End Area Action Plan (AAP). The AAP would guide future development and change in the West End.
Scarlett Design created a logo and design theme that symbolised the proposed urban quarters and permeable streets. A bright colour palette and modern typography were used to represent the regeneration proposals. This was set alongside a stone colour to represent the historic City.
A master plan and public consultation materials were designed using the project branding as well as a project website and an Area Development Framework.
Feedback from the public consultations fed into the AAP which was adopted by Oxford City Council in 2008.
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